天涯海角社区

The Marketing program at 天涯海角社区 provides a foundation that promotes a comprehensive understanding of the principles of marketing. Students develop their research and analytical skills and learn how to formulate pricing and promotional strategy as well as communicate their ideas effectively. To broaden their perspective, students are able to take courses in Consumer Behavior, Marketing Communications and Social Media. The curriculum emphasizes teamwork and technology and provides real world insights to the field of marketing which help students learn the skills, tools, and strategic techniques needed to be successful in the industry.

Course Requirement Definitions:
Elective Requirement: Additional courses necessary to earn enough credits for a degree outside of Major and STAGE requirements.
First Year Seminar (FYS): Introductory course to the academic experience, emphasizing the skills necessary for academic success.
Major Requirement: Courses are core to this major and are subject matter-specific.
Stage Requirement: Courses are part of our STAGE General Education program, and must be taken to earn a degree. Learn more here>

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Fall One – first year

Course Code	Course Name	Credit Hours
SPM 101	Foundation of Sport & Rec	3 CR
Foundation Course – 1st Math	Quantitative Literacy OR Scientific Reasoning Stage Requirement	3 CR
MGT 121	Management & Organization	3 CR
STAC 101	Elective Requirement	1 CR
FYS 101	First Year Seminar Stage Requirement	3 CR
WRT 101	Academic Writing I Stage Requirement	3 CR
		16 FALL CREDITS

Spring One – first year

Course Code	Course Name	Credit Hours
SPM 201	Recreational Activities	3 CR
Liberal Arts & Science (1 of 4) Foundations Course	Quantitative Literacy OR Scientific Reasoning Stage Requirement	3 CR
Breadth & Proficiency 1	Stage Requirement	3 CR
WRT 102	Academic Writing II Stage Requirement	3 CR
		15 SPRING CREDITS

Fall Two – Sophomore

Course Code	Course Name	Credit Hours
MKTG 102	Business Specialization (1 of 2)	3 CR
Breadth & Proficiency 2	Stage Requirement	3 CR
PSYCH 103	General Psychology	3 CR
ACCT 101 & Lab	Principles of Accounting I	3 CR
Liberal Arts & Science (2 of 4)		3 CR
		15 FALL CREDITS

Spring Two – sophomore

Course Code	Course Name	Credit Hours
CS 211	Software Topics	3 CR
SPM 224	Sport Medicine	3 CR
Breadth & Proficiency 3	Stage Requirement	3 CR
Breadth & Proficiency 4	Stage Requirement	3 CR
Business Elective		3 CR
		15 SPRING CREDITS

Fall three – junior

Course Code	Course Name	Credit Hours
SPM 214	Sport Psych	3 CR
SPM 301	Leadership	3 CR
SPM 305	Sport Management	3 CR
Gateway Course 1	Stage Requirement	3 CR
Free Elective		3 CR
		15 FALL CREDITS

Spring three – junior

Course Code	Course Name	Credit Hours
Free Elective		3 CR
SPM 320	Sport Government, Law & Ethics	3 CR
SPM 202	Principles of Coaching	3 CR
CA 209	Communications Skills	3 CR
Breadth & Proficiency 5	Stage Requirement	3 CR
		15 SPRING CREDITS

Fall four – senior

Course Code	Course Name	Credit Hours
SPM 410	Coaching Methods	3 CR
Gateway Course 2	Stage Requirement	3 CR
Gateway Course 3	Stage Requirement	3 CR
Liberal Arts & Science (3 of 4)		3 CR
Free Elective		3 CR
		15 FALL CREDITS

Spring Four – senior

Course Code	Course Name	Credit Hours
Liberal Arts & Science (4 of 4)		3 CR
SPM 401	Org. / Adm. Rec	3 CR
SPM 405	Senior Seminar	3 CR
SPM 412	Internship	6 CR
		15 SPRING CREDITS